cct356-biblio-lbm

In reference to the following article: []

==== Location-based marketing is a buzz word that has been around since the advent of GPS on smart phones. Location-based marketing is the ability for an advertiser (or retailer) to target particular advertisements to people who are within a particular geographical area. If successful, location-based marketing can also reduce conversion time if the shop is situated within proximity of the shopper. Location-based services work great for brick-and-mortar stores because of its ability to use web-connected technologies to generate physical, non-web sales. ==== ==== In the article, Brian Corrigan discusses how quicker feet can help both customers and retailers. Using Quicker Feet, shoppers can find local deals on a particular product within a defined radius of their location. Quicker Feet also helps retailers promote a sale or liquidation on a certain product, in hopes of attracting customers to their physical store. Quicker Feet is an opt-in iPhone application, which means customers have to opt-in to receive deals for a certain product. ==== ==== Tristan Harris, a retailer offering deals on Quicker Feet states that customers are prepared to say: “Your brand is relevant to me so I will allow you to talk to me as long as what you provide is of value. If it’s not, I’ll switch you off.” This shift demonstrates the power that consumers possess in receiving marketing messages that are only relevant to them. Regardless, location-based marketing holds a lot of credibility because it is sent by a //real store// offering a //real deal//, while being within close proximity of the consumer. This proximity factor means that consumers can get a feel of the product in-store and get it instantly, without having to wait for it to ship or travel to its distant location. ====